You don’t just need more content ideas. You need a message you believe in — and a plan that helps your audience believe it too.
Start posting with purpose, without the pressure.
Challenge Starts: May 12th - 16th!
Take the Challenge
No more hoping your content finally hits. Let’s rebuild the message behind it so people get it — and act on it.
Time Commitment:
1 hr a day (or 2 if you join the Strategy Hour crew)
We go live from 12:00–1:00pm EST. Optional upgrade Strategy Hour sessions start at 11:00am EST.
Your Result:
Content that sells without feeling salesy. Messaging that sticks. Offers that make people say, “Where do I sign up?”
This Challenge is For:
Digital product creators, service providers, coaches, and passive income seekers who want to help people get results and want to stop second-guessing what to post.
You'll walk away with:
A clearer way to explain what you do…for THEM (How to shift a brand-centered presence to audience-focused.)
A fresh lead-generating asset that turns lurkers into subscribers (How to move warm followers to the next logical step.)
A clear vision of how you fit in the marketplace (How to be sure of where you stand and where the demand really is.)
Beliefs, phrases, and talking points that make people pay attention (How to stop saying more and start saying what matters.)
A short-to-long and long-to-short repurposing flow (How to build out a content system without starting from scratch every time.)
Your questions answered in a live format (optional upgrade) - 3 one-hour LIVE Clarity Calls with a Q&A session each day - 48hr access to the replay.
The Convert Your Content Challenge Starts: May 12th - 16th!
Day 1: Clarity
We’re not just “getting clear” – we’re crafting a top-of-funnel discovery offer that builds desire from the first click. You’ll figure out what you want to be known for, what your audience really needs to believe, and start the identity shift they need to get results with you.
Build a lead-generating funnel that makes people say “this is ME – I’m ready”
Define the before/after transformation you help create (even if you don’t know what to sell, yet)
Get clear on your positioning and the “aha” moment that moves people from lurker to buyer
Day 2: Conviction
This is where we unlock the beliefs behind your brand. You’ll shift from describing what you do to why it matters, and start planning content that builds trust from the very first sentence.
Identify the core narratives your audience is already thinking about — and start speaking directly to them
Create a full set of marketing pillars that turn into scroll-stopping content topics
Build a story bank of micro-moments from your real life you can pull from any time you need content
Day 3: Curiosity
Forget “just provide value.” This day is about learning how to create tension – the kind of scroll-stopping, wait-tell-me-more energy that actually drives conversions.
Learn how to make content sticky, clickable, and shareable (without being clickbait)
Master the difference between cold and warm audience messaging — and how to convert both
Write marketing copy that sells the benefit, not just the feature — without sounding robotic or hype-y
Day 4: Choice
Here’s where it all clicks. We’re making it easy for people to make a decision – not just to follow you, but to work with you. You’ll walk away with a transformation-led offer outline and the beginning of a content system that finally fits your energy.
Use the Transformation Arc to map your audience’s before and after — and plug it into your next offer
Plan a content workflow that’s actually sustainable (and doesn’t rely on you posting every day)
Start building your Rapid Fire Plan using your Creator Profile — so you can show up with ease and data
BONUS! Day 5: Scale with Stan.store
You’ve built momentum in Days 1-4. Now let’s monetize it. In this bonus session, a guest expert from the Stan.store team will show you how to turn your clarity into cash flow – by building an offer ecosystem that works while you rest.
Confidently choose which products to launch, upsell, or bundle for profit
Create lead magnets that bring in the right people — not just freebie hunters
Set up a simple sales flow using Stan that turns content into conversions on autopilot
General Session
12:00pm – 1:00pm EST Includes:-
Daily Challenge Sessions (Live)
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Daily Workbooks + Replays (48hr access)
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ChatGPT prompts, templates, and the Convert Framework
+ Strategy Hour add-on
11:00pm – 12:00pm EST Includes:-
Includes the General Session: 12-1pm EST
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Group coaching + marketing feedback
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Space is limited to make sure your questions get answered (20 spots)
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Daily Q&A before class
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Daily Workbooks + Replays (48hr access)
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ChatGPT prompts, templates, and the Convert Framework
Challenge Starts: May 12th - 16th!
Frequently Asked Questions:
What if I’m already a Pixistock member or Lifetime member?
This challenge is open to all, but not hosted on the Pixistock platform. It is a separate experience and purchase.
What if I miss the live sessions?
You’ll have access to the replays for 48 hours after each session. We do this to encourage you to stay engaged and avoid procrastination.
What if I want to join the Strategy Hour Sessions but have to work and can’t attend live?
No problem – you’ll be able to submit your questions in advance, and I’ll answer them during the live session (time permitting).
You’ll also get access to the Strategy Hour replay for 48 hours, so you can watch it back on your own time during challenge week.
Who is this challenge for?
Any content creator looking to turn their online presence into a business, and current small business owners who help people get results: coaches, consultants, course creators, digital product sellers, service providers.
Are the sessions live?
Yes. The sessions are live and highly interactive. This is a camera’s on experience (optional) hosted on Zoom.
What if I don’t have a business or offer yet?
No problem. We’ll help you find your starting point. Day 1 will be crucial for you!
What if I can’t make it?
Due to the live coaching nature, all sales are final. But replays remain available for 48 hours after each session during the challenge week.
I was in a past challenge. Can I join again?
Absolutely. Every round is different. There’s always a fresh insight or new shift waiting for you – especially if you join the Strategy Hour.